We are used to trusting our feelings: it seems that the processes are working and the product is of high quality. But feelings cannot be scaled. In this report, I will show how we moved from intuitive decisions to a system of metrics that measures the quality of products and processes in real time. How teams, with a “dashboard,” manage the development of their products in terms of quality. And most importantly, how technical metrics become understandable to the business, help to talk about risks in one language, and make decisions on a large scale.

The AI revolution is in full swing... everyone understands that. But how can AI be used effectively? What does it actually offer right now? I will explain why Temabit is moving towards building AI-assisted SDLC, rather than “buy an AI license and AI will build everything,” as we see the interaction between humans, AI agents, and various AI tools. I will show the development of AI-assisted SDLC using the example of GitHub Spec Kit, which we are actively implementing in various projects. Why are we talking about a 10-20-30-40% development boost? Is this realistic? The main thing is that what we see today is definitely not the end point, everything is moving fast... The IT we have known for the last 20 years is already dead, but what is coming instead? Let's talk about this using the example of Temabit. See you at the conference!

How do you know if your team is ready to enter a new market? And what if that market is the unfamiliar Arab world? In this talk, we will share our experience on how to avoid painful mistakes while conquering new horizons.

How does marketing influence the product even before its launch? How can advertising hypotheses reshape UX/UI, and sales funnels become an integral part of the product? The synergy between marketing and product that helps create unicorn businesses and ensures growing ROI.

How can you make potential clients reach out to you instead of the other way around? Real cases of Demand Generation through a personal brand: what works, what doesn’t, and what results you can achieve. Metrics, strategy, processes, and pitfalls.

How do you transition from a developer to a successful entrepreneur and build a multimillion-dollar business? The real-life journey of founding an AI company in the U.S., raising $2.5M in investments, and key insights into growing a tech business.

Why increasing the number of leads doesn’t guarantee company growth and how effective Client Partnership (CP) can be the key to scaling a business. The speaker will share a step-by-step roadmap for CP implementation and real-world case studies from companies sized 50-500.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.

We’ll explore key differences between IT product and IT service sales at every stage – from lead generation to deal closure. Learn how to tailor sales processes for SMB and Enterprise, use metrics for revenue forecasting, and prioritize effectively.

A talk on how to build an effective international team, overcome cultural differences, and the importance of personal branding for leaders. The session covers strategies for combining personal and company brands for mutual growth.