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Why does the vision of a product in the future depend on the previous experience of the product leader? [ukr]

- Professional deformation and its consequences. - Market bias and perception — how to find a balance? Let's talk about two important components of any experienced product leader's profile: their expertise, which can become a burden, and the difference in the dynamics of the development of that expertise and the market to which it relates. There will certainly be more questions than answers, but the search for answers will be an interesting adventure for your “homework.”

Oleksandr Marchenko

(Chief Product Officer at RozetkaPay),
Product fwdays'26 conference
Leadership in the Age of Instability: Adaptive Approach for the BANI World [ukr]

In a world that has become brittle, anxious, nonlinear, and incomprehensible (BANI), traditional management approaches no longer work—especially in the context of Ukraine. How can leaders adapt to instability, make decisions in times of chaos, and effectively manage teams? In this session, I will uncover the key principles of adaptive leadership that will help stay flexible, think strategically, and act successfully amidst constant change and uncertainty.

Olena Korsun

(Head of Region, SoftServe),
Fwdays IT Summit
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