From KPI to OKR: How to Align Sales, Marketing, and Product for Real Business Growth [ukr]

Companies often get stuck in an endless tug-of-war between departments: marketing brings in too few (or the "wrong") leads, sales struggle to convert them, and when they finally do, product managers claim that these customers are "not the right fit" and there’s no product for them. Meanwhile, the CEO wants a better ROI and improved metrics—yesterday. The result? Everyone successfully meets their KPIs, but the company doesn’t grow. Sounds familiar?

This talk is about uniting key functions around shared goals and building a real system using OKRs.

💸 We’ll cover:

• Why KPIs don’t drive growth—but OKRs can.
• How to set objectives and key results so that everyone moves in the same direction.
• How to integrate OKRs into your product strategy.
• How to avoid common OKR implementation failures.

And, as always—real-world examples, a touch of sarcasm, and practical advice.