Communication is one of the key skills of a product manager, directly impacting the quality of decisions, team velocity, stakeholder trust, and career growth. It is often taken for granted: we all send messages, hold meetings, explain tasks, provide feedback, and negotiate with people every day. Because of this, many people assume their communication skills are fine. In practice, however, communication is often where the biggest pitfalls lie: unclear expectations, poorly phrased feedback, unnecessary conflicts, vague agreements, decisions lacking buy-in, and the feeling that the team “just doesn’t get it.” For a product manager, this is particularly critical, as their work relies heavily on the ability to explain, listen, coordinate, influence, and help others move in the same direction. In his talk, Ray will break down what strong communication looks like in product management: how to assess your own level more honestly, where mistakes most often occur, how to explain complex things in simple terms, and how to give feedback in a way that truly helps individuals and the team become stronger.

Why increasing the number of leads doesn’t guarantee company growth and how effective Client Partnership (CP) can be the key to scaling a business. The speaker will share a step-by-step roadmap for CP implementation and real-world case studies from companies sized 50-500.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.

We’ll explore key differences between IT product and IT service sales at every stage – from lead generation to deal closure. Learn how to tailor sales processes for SMB and Enterprise, use metrics for revenue forecasting, and prioritize effectively.

A talk on how to build an effective international team, overcome cultural differences, and the importance of personal branding for leaders. The session covers strategies for combining personal and company brands for mutual growth.

Since there is no single formula for rebranding, this presentation will explore best practices for aligning business strategy and communication to achieve business goals. What is the role of rebranding in business strategy? When and why is rebranding necessary? What problems does rebranding solve, and what does it not address?