Product fwdays'26 conference

The conference for product managers, analysts, and anyone interested in product thinking

20 June 2026

Kyiv

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Tickets cost from 2 700 UAH

Product fwdays'26 conference

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Product fwdays’26 is an conference for those who shape the future of IT products. Together with speakers from top product companies, we will talk about strategy, trends, experiments, metrics, UX, and most importantly, key AI trends that shape the market and change the product ecosystem.

Traditionally, we will donate part of our profits to humanitarian funds or trusted volunteers💙💛.

📢 Join our Telegram channel, to be the first to know the news and updates.

Product Strategy & Leadership

Product vision development, strategic planning, product portfolio management, and working with competitive markets. The role of a product leader.
Research, Insights & Customer Understanding

Qualitative and quantitative research, interviews, user behavior analysis, data interpretation, and transforming insights into product solutions.
Growth, Monetization & Experiments

Hypotheses, experimentation frameworks, conversion optimization, monetization models, unit economics, and product scaling.
AI in Product

Using models as part of core value, data-driven discovery, UX personalization, AI copilots and agents, continuous learning systems, decision automation, explainability.

Speakers

Talks

Talks may be reordered. The final program to be released by June 15

Why does the vision of a product in the future depend on the previous experience of the product leader? [ukr]

Oleksandr Marchenko Chief Product Officer at RozetkaPay

From Executors to Product Thinkers: How PMs Shape Product Mindset [ukr]

Ivan Pashko Preply, Engineering Manager

From Classic Search to an AI Shopping Assistant: A Case Study of Implementation at Prom [ukr]

Viktoriia Burykh Product Manager Search&Data, Prom

AI as a Product: From Support Automation to the Agentic State in the Diia Ecosystem [ukr]

Denys Korovin AI Product Manager at WINWIN AI Center of Excellence (Ministry of Digital Transformation of Ukraine)

Building a product from scratch. What I've learned about working in a team [ukr]

Iryna Radchenko Head of monoбазар at mono

Event price

Online Ticket

View offline event live on June 20 and recorded.

The videos will be available on the event landing page and in your personal account

Presentations of talks

Q&A with speakers after talks

Chat with speakers and participants

Certificate of the Product fwdays'26 conference participation

Part of the profit will be donated to humanitarian funds or trusted volunteers

2 700 UAH ≈€55

till 30 April 22 days left

20 tickets — 2100 UAH≈€43

till 12 June — 3100 UAH≈€63

till 20 June — 3700 UAH≈€75

Buy ticket

Full Ticket

All options from ONLINE TICKET

Offline participation in the event on June 20 (in Kyiv) (Offline Track)

Delicious lunch and coffee breaks

Live networking with speakers and participants

Part of the profit will be donated to humanitarian funds or trusted volunteers

3 500 UAH ≈€71

20 tickets

next 50 — 4100 UAH≈€83

next 50 — 4700 UAH≈€95

next 50 — 5200 UAH≈€105

Buy ticket

−10% for participants of previous conferences

It will be added automatically to account where you made a purchase previously

−30% for students of full-time education

Send us a photo or a scanned copy of your Student's ID to orgs@fwdays.com and we will send a promo code to you

Discounts for military officers, 100% for online participation, 50% for in-person participation

To receive a promo code for a discount, fill out the form

Group discounts are available for companies

Напишіть нам на orgs@fwdays.com для прорахування вашої знижки.

Diversity tickets

We want to make Fwdays conferences available for everybody!

Diversity ticket is an opportunity to attend the conference for those who are less represented in the IT community and those who need financial help.

10 participants will take part in the conference absolutely for FREE 🙌

Please fill in the form below to apply, till May 22. There will be 5 people who will get the Online Ticket and 5 people who will get the Full Ticket, after thorough checks from Fwdays.

Diversity tickets

Premium Partners

Community Partners

Sharing real feedback from previous Fwdays conferences

"The informativeness of the presentation was very high! The speaker explained everything in detail and showed examples. I would love to see her again at the next conference."

"Thank you to everyone involved for an interesting, fun, and productive day."

"I liked everything. It would be a lie to say that it was just the reports. The reports and speakers are great, the organizers are great, the partners don't let you get bored during the breaks, all this (and even what is not included in this text) creates a comfortable and easy atmosphere."

"A very cool conference! It expands your horizons and gives motivation to develop, showing directions for that development. The blitz interviews were also quite interesting to see how things are organized in large teams/companies."

"The relaxed atmosphere was refreshing and left space for personal reflections and ideas on applying the new knowledge from the talks."

"Thank you for organizing this event and for keeping things calm and relaxed. I don't know how you managed it, but this conference felt like visiting friends, even though I didn't know many of the people there."

#FAQ

What will the online experience be like?

There will be a live online broadcast. Online Ticket holders will be able to join in watching the talks in real time.

Where will the online stream take place?

On the conference website. You’ll just need to log in using the email you used to purchase the ticket.

What will the offline event be like?

The offline part will take place in Kyiv. There will be a hall for watching talks live.

Expect live networking with speakers and attendees, lunch, and coffee breaks.

What are the safety procedures during air raids at the offline venue?

The venue has an underground parking lot. In case of an air raid alert, attendees and organizers will go to the shelter. Event will pause until the threat is over.

Will the talks be recorded?

Yes, after the conference, the recordings will be available almost immediately on the website.

Where can I send questions to the organizers?

For updates, discussions, and questions, join our Telegram channel, or email us at orgs@fwdays.com.

Can I pay for the ticket via invoice on behalf of a company?

Yes, we support non-cash payments for legal entities. Please email us at orgs@fwdays.com and we’ll send you an invoice.

How long will onsite registration be open?

Registration will be open all day.