How can a service-based IT company scale without chaos? We'll explore key GTM strategies: from defining the ICP and choosing effective lead generation channels to optimizing sales and shortening deal cycles. We'll analyze real-world cases, typical mistakes, and how to avoid them.

Among the countless lists of AI tools for marketing, many companies stick to the most obvious choices. But what if there are lesser-known yet far more effective tools that can completely transform your marketing approach? In this talk, I’ll share the real AI solutions my team and I use across different areas of marketing. I’ll explain how these tools help us optimize costs, boost efficiency, and significantly cut our marketing budget—honestly and without the clickbait!)