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Demand Generation: How a Founder’s Brand Turns Content into Leads [ukr]

A personal brand is not about “being visible,” but about being remembered and chosen.

We’ll discuss what Demand Generation provides when a founder is actively involved in the process and how to build this system for yourself.

Program:

What to Expect from Demand Generation Through a Founder’s Personal Brand

How sales, marketing, and brand perception can change when a founder consistently engages with their audience.

Which Metrics to Track

Not all metrics are equally important. We’ll analyze what to focus on and how to measure progress: MQL, SQL, connections, followers, impressions, reactions.

Timeline and Expected Results

When to expect the first reactions, inbound inquiries, subscriptions, and leads.

Step by step: 1 month, 3 months, 6 months, 1 year.

What Actions to Take

How often to post, what type of content to create. How much to comment. How many conversations to start. What this process looks like in practice.

How to Build a Demand Generation Team

Who to hire, what to focus on first, how to structure the process, and how to avoid major pitfalls at the start.

Common Pitfalls

There are very few copywriters on the market who can write posts that don’t sound like ads. Organic comments are even harder to master. How to find (or nurture within your team) a high-quality writer?

Startup IT Summit Business Growth Digital Marketing Social Media
Alex Hermann
CEO / Co-founder at Content Chameleon
  • Over 10 years of experience in LinkedIn promotion, branding, content strategies, and sales. Ambassador of the Demand Generation methodology through personal brand development.
  • Studied in the UK at Oxford and in France at Cannes, as well as at London Middlesex University (Modern Languages and Translation).
  • Believe that a personal brand on LinkedIn can scale influence and trust in B2B with minimal time investment.
  • You can meet a few people in an hour. With LinkedIn, you create a brand that continuously works to attract attention, build trust, and develop new opportunities.
  • In 2020, founded Content Chameleon — an agency that helps businesses scale trust and sales through content. Since then, we have already:
    • created 8,511 posts,
    • conducted 2,080 interviews for content creation,
    • written 83,530 comments.
  • We work with IT, iGaming, Recruiting, and Investment sectors in Europe, Asia, and the USA. Trusted by Luxoft, Softserve, Zibra, and ICLUB.
  • LinkedIn