- Professional deformation and its consequences. - Market bias and perception — how to find a balance? Let's talk about two important components of any experienced product leader's profile: their expertise, which can become a burden, and the difference in the dynamics of the development of that expertise and the market to which it relates. There will certainly be more questions than answers, but the search for answers will be an interesting adventure for your “homework.”

Looks matter. But do they really help? In design, we often glorify aesthetics, but does making something “pretty” actually make it more usable? This talk breaks down the psychological battle between visual appeal and functional clarity, exploring how design influences both emotion and cognition. We'll take you through: - How composition theory shapes both aesthetics and usability. - Why visual design is crucial for some products but useless for others. - The role of cognitive load: real reason users click (or don’t). - How visual triggers manipulate emotions and decision-making. - The secret to balancing eye candy with functionality to create truly effective design. Get ready for a mix of psychology, interaction design, and a few hard truths. If you've ever wondered whether you should lean into visuals or focus on usability—this talk will help you decide.