Harmful guide for the brave, or how to avoid bumps in a new market [ukr]
How do you know if your team is ready to enter a new market? And what if that market is the unfamiliar Arab world? In this talk, we will share our experience on how to avoid painful mistakes while conquering new horizons.
- Why is understanding the local context critically important?
- How to build trust and avoid cultural missteps?
- Why entering a new market is a marathon, not a sprint?
Real experiences and takeaways - no sugarcoating.
Kseniia Romaniuta
Head of HR and Communications at P2H
- HR and communications expert with 12+ years of experience in international IT and industrial companies, including product and service-based businesses as well as the metallurgy sector.
- Skilled in building strategic functions from scratch — including internal and external communications, employer branding, and CSR — to attract top talent and boost team engagement.
- Mentor at the Projector Mentorship Platform — supporting peers in their professional growth in HR and employer branding.
Olha Nehodova
Corporate Reputation Lead at P2H
- Corporate communications expert with 15 years of experience in international IT and industrial companies.
- Develops and implements strategies for external and internal communications, employer branding, CSR, and crisis PR.
- Experienced in European, Asian, and U.S. markets, media relations, and industry event management.
- Manages content creation for media, social media, blogs, and corporate communications.
- Leads partnership projects, organizes educational programs, and participates in international conferences.