Marketing-Product Cycle: How the synergy between marketing and product creates unicorn businesses [ukr]
- Marketing is no longer after, but before: How advertising hypotheses change the product itself
- Creatives that affect UX/UI: Why advertising dictates the product design
- Funnels built into the product (not just leading to it)
- Product + Marketing = ROI that grows on its own
Iryna Babenko
PMM Lead | Brainstack
- 7 years of experience in marketing, including 4 years as a Product Marketing Manager.
- PMM Lead at Brainstack: manages a team of marketers and strategically develops products in the Health & Wellness niche.
- Specializes in product marketing, Go-To-Market strategies, positioning, and market analysis.
- Experienced in successfully launching and scaling products, improving key metrics, and optimizing marketing strategies.