Why increasing the number of leads doesn’t guarantee company growth and how effective Client Partnership (CP) can be the key to scaling a business. The speaker will share a step-by-step roadmap for CP implementation and real-world case studies from companies sized 50-500.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.

We’ll explore key differences between IT product and IT service sales at every stage – from lead generation to deal closure. Learn how to tailor sales processes for SMB and Enterprise, use metrics for revenue forecasting, and prioritize effectively.

How can a service-based IT company scale without chaos? We'll explore key GTM strategies: from defining the ICP and choosing effective lead generation channels to optimizing sales and shortening deal cycles. We'll analyze real-world cases, typical mistakes, and how to avoid them.

How to turn events into a powerful sales tool through effective communication? We will discuss : - How to present to an audience and sell without actually selling. - A checklist for preparing yourself and your team for successful interactions at the conference booth, during public presentations, and networking. Participants will gain practical tools for structuring communication and learn how to sell ideas, products, or services through charismatic speech and professional approach to an interaction.