How do you know if your team is ready to enter a new market? And what if that market is the unfamiliar Arab world? In this talk, we will share our experience on how to avoid painful mistakes while conquering new horizons.

How does marketing influence the product even before its launch? How can advertising hypotheses reshape UX/UI, and sales funnels become an integral part of the product? The synergy between marketing and product that helps create unicorn businesses and ensures growing ROI.

How can you make potential clients reach out to you instead of the other way around? Real cases of Demand Generation through a personal brand: what works, what doesn’t, and what results you can achieve. Metrics, strategy, processes, and pitfalls.

How do you transition from a developer to a successful entrepreneur and build a multimillion-dollar business? The real-life journey of founding an AI company in the U.S., raising $2.5M in investments, and key insights into growing a tech business.

Why increasing the number of leads doesn’t guarantee company growth and how effective Client Partnership (CP) can be the key to scaling a business. The speaker will share a step-by-step roadmap for CP implementation and real-world case studies from companies sized 50-500.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.

We’ll explore key differences between IT product and IT service sales at every stage – from lead generation to deal closure. Learn how to tailor sales processes for SMB and Enterprise, use metrics for revenue forecasting, and prioritize effectively.

A talk on how to build an effective international team, overcome cultural differences, and the importance of personal branding for leaders. The session covers strategies for combining personal and company brands for mutual growth.

How can a service-based IT company scale without chaos? We'll explore key GTM strategies: from defining the ICP and choosing effective lead generation channels to optimizing sales and shortening deal cycles. We'll analyze real-world cases, typical mistakes, and how to avoid them.

Since there is no single formula for rebranding, this presentation will explore best practices for aligning business strategy and communication to achieve business goals. What is the role of rebranding in business strategy? When and why is rebranding necessary? What problems does rebranding solve, and what does it not address?