Looks matter. But do they really help? In design, we often glorify aesthetics, but does making something “pretty” actually make it more usable? This talk breaks down the psychological battle between visual appeal and functional clarity, exploring how design influences both emotion and cognition. We'll take you through: - How composition theory shapes both aesthetics and usability. - Why visual design is crucial for some products but useless for others. - The role of cognitive load: real reason users click (or don’t). - How visual triggers manipulate emotions and decision-making. - The secret to balancing eye candy with functionality to create truly effective design. Get ready for a mix of psychology, interaction design, and a few hard truths. If you've ever wondered whether you should lean into visuals or focus on usability—this talk will help you decide.

In the world of IT, where technologies develop at the speed of light, it's crucial to understand not only what to learn but also when to do it. In this presentation, we will explore a practical approach to the professional development of an IT specialist and figure out how to effectively track industry innovations without compromising your main work. We will discuss what truly influences your value as a developer, when it's worth investing time in learning new technologies, and how this relates to other important skills - from English proficiency to understanding the business value of projects. The presentation will be useful for both beginners who are just entering the job market and experienced developers who strive to remain competitive.

Every true perfectionist has heard at least once in their life that nothing and no one is perfect, so you just need to lower your standards, stop stressing over details, and allow yourself to make mistakes. After all, we learn from our mistakes, and only those who do nothing never make mistakes. And while all of this is true, the likelihood that it has helped you in any way is about 0.0000000000001%. In her presentation, Maria will talk about the revolutionary drug Perfectionisin. We will take a deeper look at perfectionism, understand what lies behind it, and focus on addressing the root causes. In other words, treating the disease, not just the symptoms.

In a world that has become brittle, anxious, nonlinear, and incomprehensible (BANI), traditional management approaches no longer work—especially in the context of Ukraine. How can leaders adapt to instability, make decisions in times of chaos, and effectively manage teams? In this session, I will uncover the key principles of adaptive leadership that will help stay flexible, think strategically, and act successfully amidst constant change and uncertainty.

For the past three years, I have worked at LetsEnhance/Claid, an AI startup that enhances image quality and creates new backgrounds for customer products. While the infrastructure is always the same, it varies: large models, significant latency, and unreliable autoscaling. In this speech, I will discuss our perspective on AI infrastructure and our ideas for its improvement. The topic is for mid to senior-level engineers who are either already in AI or interested in understanding how it differs from traditional infrastructure.

In this presentation I will try to analyze the experience of using pgbouncer and other database proxies at prom.ua. What profit does it bring in organizational sense, what new flexibility it gives to the infrastructure and everyday maintenance and scaling, which additional enchancements we managed to implement and test, what worked and what did not.

In this presentation I will try to analyze the experience of using pgbouncer and other database proxies at prom.ua. What profit does it bring in organizational sense, what new flexibility it gives to the infrastructure and everyday maintenance and scaling, which additional enchancements we managed to implement and test, what worked and what did not.

How many certificates do you have on your shelf or on LinkedIn? Now the real question is: did these courses really help you develop your skills? Learning is not just a line on your resume, it makes a real difference in your work and life. In her speech, Uliana will share practical tools that will help you learn so that your knowledge works and your skills are strengthened, not just add to your collection of certificates. We will talk about effective approaches to learning, motivation, and how to avoid the trap of the “eternal student”.

How to turn events into a powerful sales tool through effective communication? We will discuss : - How to present to an audience and sell without actually selling. - A checklist for preparing yourself and your team for successful interactions at the conference booth, during public presentations, and networking. Participants will gain practical tools for structuring communication and learn how to sell ideas, products, or services through charismatic speech and professional approach to an interaction.

During the lecture, Mykyta will share the story of Solidgate's journey in building a high-performing and reliable fintech company, striving for 99.999% uptime on AWS’s SaaS platform. He'll uncover numerous caveats in doing things right without full system access, addressing product requirements, and staying up to date.