Rebranding for Growth [ukr]
Since there is no single formula for rebranding, this presentation will explore best practices for aligning business strategy and communication to achieve business goals.
- Key topics include:
-
- What is the role of rebranding in business strategy?
- When and why is rebranding necessary?
- What problems does rebranding solve, and what does it not address?
- Balancing creativity with business objectives.
- A rebranding checklist: it's likely you'll overlook something.
- How do we measure success?
- We’ve rebranded — what comes next?
Anna Velykoivanenko
Brand & GTM strategy, corporate communications, employer brand at DataArt
- CIM MCIM, Level 7 Marketing Leadership postgraduate professional diploma.
- 16 years in brand management of leading international brands in their categories: LEGO, Snickers, M&M’s, Jameson, Olmeca.
- Pet projects:
-
- Employer branding community (>1M UAH raised to support the Armed Forces of Ukraine).
- Tech Employer Brand Research in partnership with DOU.
Report transcription
Balancing creativity with business objectives.
A rebranding checklist: it's likely you'll overlook something.
How do we measure success?
We’ve rebranded — what comes next?