Every day, managers and team leads face numerous routine tasks: creating and updating issues in Jira, running meetings, syncing the team, handling retrospectives, and managing documentation. Most of these processes take up valuable time that could be spent on strategic leadership and team development. In this talk, I will show how AI can optimize team processes, automate routine tasks, and make workflows more efficient. You will learn how AI enhances Scrum processes and helps streamline team management. I will also share my experience in automating workflows in Jira and Slack: how to reduce manual work with simple automation rules, set up automatic notifications for blockers, generate Confluence pages, track team productivity, and extract valuable insights.

Among the countless lists of AI tools for marketing, many companies stick to the most obvious choices. But what if there are lesser-known yet far more effective tools that can completely transform your marketing approach? In this talk, I’ll share the real AI solutions my team and I use across different areas of marketing. I’ll explain how these tools help us optimize costs, boost efficiency, and significantly cut our marketing budget—honestly and without the clickbait!)