Scaling Product Mindset: From Individual Ideas to Team Culture [ukr]
Developing a product mindset is a long-term process that requires effective communication, team engagement, and a culture of experimentation. When developers feel like they are part of the product, they go beyond just coding—they create real value for users.
On this journey, teams face numerous challenges, including:
- Understanding the business value of the product
- Focusing not only on "Delivery" but also on "Discovery"
- Aligning product and technical vision
- Overcoming resistance to change and new approaches
- Developing product ownership as a skill
- Scaling product thinking beyond the team and collaborating with stakeholders
We will explore real-world cases and practical tools to tackle each challenge, transforming teams from executors into product enthusiasts. Additionally, we will provide actionable advice for developers on how to independently drive a strong product culture.
Oksana Holubets
Product Manager at My Kyivstar, Kyivstar Tech
- Product Manager with 7+ years of experience in IT
- Certified Product Owner and Business Analyst: POPM®, CCBA®, SA®
- Has experience both with startups and with large-scale product ecosystems in the next industries: Telecom, EdTech, E-commerce, HR, Tourism and Fintech
- Successfully implemented Agile processes, Customer Development and Design Thinking approaches in product teams
- Mentor, lecturer, and author in product management and business analysis
- LinkedIn, Instagram