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Rebranding for Growth [ukr]

Since there is no single formula for rebranding, this presentation will explore best practices for aligning business strategy and communication to achieve business goals. What is the role of rebranding in business strategy? When and why is rebranding necessary? What problems does rebranding solve, and what does it not address?

Anna Velykoivanenko

(Brand & GTM strategy, corporate communications, employer brand at DataArt),
Fwdays IT Summit
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