We’ll explore key differences between IT product and IT service sales at every stage – from lead generation to deal closure. Learn how to tailor sales processes for SMB and Enterprise, use metrics for revenue forecasting, and prioritize effectively.

A talk on how to build an effective international team, overcome cultural differences, and the importance of personal branding for leaders. The session covers strategies for combining personal and company brands for mutual growth.

Since there is no single formula for rebranding, this presentation will explore best practices for aligning business strategy and communication to achieve business goals. What is the role of rebranding in business strategy? When and why is rebranding necessary? What problems does rebranding solve, and what does it not address?