How to conduct effective Performance Marketing research before launching a new product on the global market? Workflow, key metrics, risks, and scaling strategy. How to validate hypotheses, assess markets, audiences, and traffic channels — and not burn out at the start.

How do you know if your team is ready to enter a new market? And what if that market is the unfamiliar Arab world? In this talk, we will share our experience on how to avoid painful mistakes while conquering new horizons.

Real experience of building a team from 1 to 30 people: challenges, solutions, and achieved results. We will discuss the team selection strategy, key tasks, implemented tools, as well as recommendations on how to stay afloat in this challenging industry.

How does marketing influence the product even before its launch? How can advertising hypotheses reshape UX/UI, and sales funnels become an integral part of the product? The synergy between marketing and product that helps create unicorn businesses and ensures growing ROI.

How can you make potential clients reach out to you instead of the other way around? Real cases of Demand Generation through a personal brand: what works, what doesn’t, and what results you can achieve. Metrics, strategy, processes, and pitfalls.

How do you transition from a developer to a successful entrepreneur and build a multimillion-dollar business? The real-life journey of founding an AI company in the U.S., raising $2.5M in investments, and key insights into growing a tech business.

Why increasing the number of leads doesn’t guarantee company growth and how effective Client Partnership (CP) can be the key to scaling a business. The speaker will share a step-by-step roadmap for CP implementation and real-world case studies from companies sized 50-500.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.