Performance Marketing Research for Launching a New Worldwide Product [ukr]

This lecture took place as part of a meetup held on April 15, 2025, organized in collaboration with our partner — Universe Group.

Talk presentation

• What is Performance Marketing
  • How does Performance Marketing work, and how does it differ from other types of Digital Marketing.
  • What are the main metrics essential to us during Performance Marketing Research.
• Why is such Research a critically important stage in business
  • The impact of marketing data on business decision-making
  • Analysis of the target audience and how ready our business/product/infrastructure is for it
  • Analysis of competitors and understanding the possibility of capturing market share in the selected niche in the selected countries
  • Assessment of our level of expertise in the necessary traffic attraction channels
• Development of an MVP marketing strategy
  • At what scale, languages, countries, traffic sources, funnels, creatives, audiences, etc... do we plan to launch
  • How do we plan to scale after finding a Unit Economy
  • What problems will need to be overcome during the launch and scaling process
  • Potential A\B tests that will need to be conducted at the start
• "Frying" of the marketing strategy
  • Discussion with marketers, analysts and other relevant specialists to validate the viability of the selected Strategies
• Risk assessment
  • Mono channel vs multi channel
  • Scaling rates
  • Need for automation and complex technical solutions at the start
  • Legal, Compliance, Processing and Other Risks
• Conclusions and Q&A