Scaling Smart: GTM Strategies that Fuel Growth for Service IT Companies [ukr]
1. Lead gen and sales typical problems of service companies and their causes
- Main challenges
- Root causes
2. Key elements of GTM strategy
- Ideal customer profile (ICP)
- Positioning
- Messaging strategy
- Customer journey
3. Overview of customer acquisition channels
- Omnichannel outreach
- Upwork and freelance platforms
- Demand Generation channels
- SEO and content marketing
- Comparative analysis: advantages and disadvantages of each channel
4. Sales process optimization
- Building a sales process that shortens cycles and increases deal conversion.
- Metrics and KPIs for monitoring and continuous improvement.
5. Case studies and real-life examples
- Success stories of GTM strategies implementation.
- Lessons learned from common mistakes and how to respond to them.
6. Interactive question and answer session
- Q&A
Victor Shulga
Founder at B2B Global - GTM systems for service IT
- Developed own Go-to-Market system that doubles the agency's New Revenue (including strategy, lead generation, sales, upsell).
- Generated millions of dollars in new revenue for service IT companies (50+ people) over the past 6 years.
- Built 20+ marketing and sales departments.
- Made more than 1000 sales calls.
- LinkedIn, Telegram