AI is no longer just a buzzword; it's a transformative force poised to reshape how we interact with technology. Everyone is trying to create the latest game-changing AI-driven app, but how can we developers leverage GenAI without becoming full-fledged AI experts or overhauling our existing applications? This talk will move past the academic exercises and explore the "sneaky" ways GenAI can be seamlessly integrated into existing applications to create subtle yet powerful enhancements that elevate the user experience. Through real-world examples and engaging demos, we'll uncover the hidden potential of GenAI to personalize user experiences and unlock new levels of creativity and efficiency. Leave this talk empowered to harness the power of GenAI, even if you're new to AI. Discover practical strategies and inspiring ideas to infuse your apps with intelligence, delight your users, and stay ahead of the curve in this rapidly evolving technological landscape

How does marketing influence the product even before its launch? How can advertising hypotheses reshape UX/UI, and sales funnels become an integral part of the product? The synergy between marketing and product that helps create unicorn businesses and ensures growing ROI.

How can you make potential clients reach out to you instead of the other way around? Real cases of Demand Generation through a personal brand: what works, what doesn’t, and what results you can achieve. Metrics, strategy, processes, and pitfalls.

Taking a system from 66 million to over 25 billion records is not for the faint of heart—especially when the system in question is financial, where precision is non-negotiable and data latency isn’t an option. In this talk, I’ll walk through the real-world journey of scaling such a system while staying sane and keeping the numbers right. You’ll get a look at how to juggle the need for ultra-high accuracy and low-latency performance, streamline your app logic, and sidestep the usual traps that come with database scaling. This session isn’t about deep-diving into internals—it’s about sharing pragmatic strategies that help you scale without drowning in complexity. Ideal for engineers and system architects eager to tackle serious scale challenges with clarity and confidence.</p> <h4>Abstract

How do you transition from a developer to a successful entrepreneur and build a multimillion-dollar business? The real-life journey of founding an AI company in the U.S., raising $2.5M in investments, and key insights into growing a tech business.

We will explore how e-commerce projects prepare for the busiest time of the year, which key aspects to focus on, and what to expect. We’ll share our experience in setting up auto-scaling, load balancing, and discuss the loads that Silpo handles, as well as the solutions that help us navigate this season without failures.

Let's break down how to integrate crypto payments into your product without unnecessary headaches. We’ll quickly go through blockchain basics: what blocks and transactions are, the types of networks, and what distinguishes USDT from ETH beyond just their names. We’ll connect to the blockchain via Testnet, Mainnet, our own node, or third-party APIs - examining what’s more cost-effective, faster, and more secure. We’ll create a crypto wallet, learn how to track transactions, sign them, and send them to the blockchain. And, of course, we’ll focus on security: where to store private keys, how to avoid dirty money, and what to do if your crypto is already showing up where it shouldn’t. No fluff - just code, practice, and a bit of blockchain magic.

In this talk, I’ll explain how we adopted Effect.ts, what it truly offers to developers, and whether it really changes the game in the world of TypeScript.