We'll discuss the goals and objectives of design during wartime, military aesthetics, insignias, and the identity of the Ukrainian Armed Forces, examples of communication, and how design impacts survival, as well as the activities of the Cultural Landing initiative.

Looks matter. But do they really help? In design, we often glorify aesthetics, but does making something “pretty” actually make it more usable? This talk breaks down the psychological battle between visual appeal and functional clarity, exploring how design influences both emotion and cognition. We'll take you through: - How composition theory shapes both aesthetics and usability. - Why visual design is crucial for some products but useless for others. - The role of cognitive load: real reason users click (or don’t). - How visual triggers manipulate emotions and decision-making. - The secret to balancing eye candy with functionality to create truly effective design. Get ready for a mix of psychology, interaction design, and a few hard truths. If you've ever wondered whether you should lean into visuals or focus on usability—this talk will help you decide.