In her talk, Irina will discuss how your mindset shifts when you move from “improving what already exists” to “creating something from scratch.” She’ll explore which roles are truly critical, where a team can be a strength, and where it can be a hindrance. She’ll also highlight which mistakes in team collaboration are the most costly in the early stages.

If engineers don’t think like product managers, PMs become the bottleneck. In many teams, engineers execute tasks while PMs carry strategy, context, and decisions alone. The result? Slow innovation, low ownership, and “feature factory” delivery. This talk explores we explore how PMs can redesign the system - not just the mindset - to build outcome-driven teams. You’ll learn: • Why feature factories emerge • How PM overload happens • How to push context and decisions down • How to create shared ownership of metrics and impact • Real examples of transforming delivery teams into product teams

- Professional deformation and its consequences. - Market bias and perception — how to find a balance? Let's talk about two important components of any experienced product leader's profile: their expertise, which can become a burden, and the difference in the dynamics of the development of that expertise and the market to which it relates. There will certainly be more questions than answers, but the search for answers will be an interesting adventure for your “homework.”

In a world that has become brittle, anxious, nonlinear, and incomprehensible (BANI), traditional management approaches no longer work—especially in the context of Ukraine. How can leaders adapt to instability, make decisions in times of chaos, and effectively manage teams? In this session, I will uncover the key principles of adaptive leadership that will help stay flexible, think strategically, and act successfully amidst constant change and uncertainty.