Today, AI can answer questions, search for information, and complete tasks. But how do you turn it from just another chatbot into a true extension of a brand? Using Mushroom Hennadiiovych, Silpo’s AI assistant, as a case study, I’ll share how we built a product that brings together modern LLMs, product thinking, and a distinctive brand personality. We’ll explore the journey from idea to launch, the solution architecture, the trade-offs, the mistakes we made, and the lessons that can help anyone building AI products.

A talk on how to build an effective international team, overcome cultural differences, and the importance of personal branding for leaders. The session covers strategies for combining personal and company brands for mutual growth.