AI That Became Part of the Brand [ukr]

Today, AI can answer questions, search for information, and complete tasks. But how do you turn it from just another chatbot into a true extension of a brand?

Using Mushroom Hennadiiovych, Silpo’s AI assistant, as a case study, I’ll share how we built a product that brings together modern LLMs, product thinking, and a distinctive brand personality. We’ll explore the journey from idea to launch, the solution architecture, the trade-offs, the mistakes we made, and the lessons that can help anyone building AI products.