In this talk, we will discuss how to use A/B testing to optimize mobile applications and improve user experience. Using real case examples, we will explore how to properly implement experiments, interpret their results, and make data-driven decisions. We will also cover common mistakes to avoid and share best practices we use at Wix.
Serhii Tuniehov
(Mobile Team Lead at Wix),
Arman Murzabulatov
(Rabobank),