A/B Testing in Mobile Applications [eng]
In this talk, we will discuss how to use A/B testing to optimize mobile applications and improve user experience. Using real case examples, we will explore how to properly implement experiments, interpret their results, and make data-driven decisions. We will also cover common mistakes to avoid and share best practices we use at Wix.
Serhii Tuniehov
Mobile Team Lead at Wix
- Team Lead & Mobile Engineer at Wix with 8 years of experience.
- Refactored two core modules from scratch in my 3 years at Wix.
- Husband and father of a two-year-old son.
- When I'm not working, you’ll find me playing golf, tennis, or wakeboarding.
- Professional goal: Continuously improve as an Engineering Manager to better support my team.