Client: Successful British ad-tech company with big global clients including Virgin, Nestle, Adidas, J&J, Uber, Nissan, Shell, HSBC.
Project: The product we are building is an AI-powered SaaS platform for managing marketing campaigns and generating promotional visuals (mainly digital ads), that is used by global top brands.
The solution helps big global brands to automate the creation of marketing creatives with help of AI/ML, configure advertising campaigns in buying platforms (Google, Facebook and more), analyze performance data and discover insights, optimize performance, grow revenue & increase customer satisfaction. Through AI, creative can be reformatted at speed and scale, and automatically edited to suit the location and audience it is intended for, saving production costs and ensuring relevance.
Building technology for smart advertising solutions is one of the biggest modern challenges that currently exist. Making ads to be more efficient, more relevant & less intrusive will benefit both advertisers and users. By collecting and analyzing (big) data on user reaction to the creatives, the platform learns & provides the most relevant creatives for each user segment (audience).
Tech stack: Node.js, Express.js, React.js, Redux, Rematch, Typescript, Python, Java, RabbitMQ, MongoDB, ClickHouse OLAP DBMS, Redis (cache), Elasticsearch, AWS, Hetzner, Docker, Kubernetes
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