Client: Successful British ad-tech company with big global clients including Virgin, Nestle, Adidas, J&J, Uber, Nissan, Shell, HSBC.
Project: The product we are building is an AI-powered SaaS platform for managing marketing campaigns and generating promotional visuals (mainly digital ads), that is used by global top brands.
Building technology for smart advertising solutions is one of the biggest modern challenges that currently exist. Making ads to be more efficient, more relevant & less intrusive will benefit both advertisers and users. By collecting and analyzing (big) data on user reaction to the creatives, the platform learns & provides the most relevant creatives for each user segment (audience).
Tech stack: Node.js, Express.js, React.js, Redux, Rematch, Typescript, Python, Java, RabbitMQ, MongoDB, ClickHouse OLAP DBMS, Redis (cache), Elasticsearch, AWS, Docker, Kubernetes