Sneaky Ways to Integrate GenAI for Real-World Impact [eng]
AI is no longer just a buzzword; it's a transformative force poised to reshape how we interact with technology. Everyone is trying to create the latest game-changing AI-driven app, but how can we developers leverage GenAI without becoming full-fledged AI experts or overhauling our existing applications?
This talk will move past the academic exercises and explore the "sneaky" ways GenAI can be seamlessly integrated into existing applications to create subtle yet powerful enhancements that elevate the user experience. Through real-world examples and engaging demos, we'll uncover the hidden potential of GenAI to personalize user experiences and unlock new levels of creativity and efficiency.
Leave this talk empowered to harness the power of GenAI, even if you're new to AI. Discover practical strategies and inspiring ideas to infuse your apps with intelligence, delight your users, and stay ahead of the curve in this rapidly evolving technological landscape.

- Ben is a Christian, husband, and father of 3.
- He also is a Google Developer Expert in Web Technologies and an international speaker, with over 15 years of professional experience developing Web user interfaces.
- Currently, Ben is a Senior Software Engineer at Netflix on their TV Client Foundations team, helping maintain their TV UI platform tooling (aka DivOps).
- He enjoys playing basketball & golf, DIY, watching movies, and tweeting (@benmvp) / blogging (benmvp.com) about his experiences with new technologies, especially with React, TypeScript & GenAI.
- Twitter, GitHub