Shrink an elephant into a fly

Talk video

Markup, styles, and scripts got everything: specs, docs, multiple competing solutions, and clear best practice. 25 years later after <img> invention, graphics for the web is still witchcraft which is passed along as word of mouth. “My grandpa has been exporting JPEGs from Photoshop and lived for 100 years!” 15 years of experience in a single talk: from creation and exporting graphics to optimization and embedding.