The AI Video Generation Service That Doesn't Exist Yet: A Director's Brief for Developers [ukr]

AI video generation services are evolving extremely fast, effectively opening up a new way of creating video — at a moment when the standards, language, and rules of this industry are still being formed. It feels like a reinvention of cinema: there is no single “right” approach yet, but it’s already clear what prevents generation from becoming a controlled production process. I will share ideas on how existing platforms can be improved, drawing on directing experience: which director-level needs a product should account for, where modern services most often break the pipeline, and what product changes could significantly increase the quality of the final result. The focus is on a platform that works equally well for two audiences: experienced filmmakers who need control and predictability, and “native AI” creators who started their journey in video through generation and have no traditional production background. For both groups, I will outline the logic of a pipeline: "idea → generation → rough edit → export", including the minimum viable editing inside the service and professional export to Premiere or DaVinci for finalization.

Vasyl Hoshovskyi
Founder at Multimedia Lab
  • Head and Creative Director of the video content agency Multimedia Lab. AI Consultant at Diia.Business
  • Co-founder of the public restaurant Urban Space 100
  • Project Manager at the NGO “Teple Misto”
  • Founder of the NGO “Kinoroby” (now Multimedia Laboratory)
  • Co-investor of the innovation center Promprylad.Renovation
  • Facebook
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