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The moment when everything goes wrong. The most common mistakes of marketers around the world

Additional talk materials

The most common mistakes of marketers around the world. Why do we love do it? In particular, we will discuss the following:

  • what is a brand and how is it born?
  • marketing plan on a coffee cup;
  • the protagonist of the second plan;
  • yellow sticker strategy;
  • mission and enemy;
  • creativity 2019.
Yaroslav Serdyuk
Banda [Marketing]
  • Has been working for 15 years in advertising business.
  • Has 250 international awards.
  • Posted by some of the most popular articles about marketing.
  • An active speaker at Kyiv Academy of Arts, Kyiv-Mohyla Business School.
  • In 2017, he received an award for the Eurovision song identica at Cannes Lions International Advertising Festival.
  • Co-author of the promotional brand "Ukraine now".
  • In 2018, Banda was recognized as the agency of the year at the most prestigious international Design competition Red Dot.
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