Storytelling in brand development. Employer branding specifics.
- Storytelling: mission and objectives.
- How we do it at DataArt: approach, channels, formats, business objectives.
- Storytelling in employer branding.
- Cases: integrated brand campaigns and crisis communications.
Anna Velykoivanenko
Brand & GTM strategy, corporate communications, employer brand at DataArt
- CIM MCIM, Level 7 Marketing Leadership postgraduate professional diploma.
- 16 years in brand management of leading international brands in their categories: LEGO, Snickers, M&M’s, Jameson, Olmeca.
- Pet projects:
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- Employer branding community (>1M UAH raised to support the Armed Forces of Ukraine).
- Tech Employer Brand Research in partnership with DOU.