Storytelling in brand development. Employer branding specifics.

  • Storytelling: mission and objectives.
  • How we do it at DataArt: approach, channels, formats, business objectives.
  • Storytelling in employer branding.
  • Cases: integrated brand campaigns and crisis communications.
Anna Velykoivanenko
DataArt [Employer Branding]
  • Employer Brand manager at DataArt.
  • 10 years of Brand manager experience at FMCG: LEGO, MARS, Pernod Ricard (Jameson & Olmeca).
  • Competencies: strategy and marketing planning, budgeting, markets investigation, ATL and BTL promo.
  • Interests: D&D, boardgames and video games, reading fiction on an industrial scale, politics and debate, cooking and mixology, opera and electronic music.
  • Facebook, LinkedIn
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