Storytelling in brand development. Employer branding specifics.
- Storytelling: mission and objectives.
- How we do it at DataArt: approach, channels, formats, business objectives.
- Storytelling in employer branding.
- Cases: integrated brand campaigns and crisis communications.
DataArt [Employer Branding]
- Employer Brand manager at DataArt.
- 10 years of Brand manager experience at FMCG: LEGO, MARS, Pernod Ricard (Jameson & Olmeca).
- Competencies: strategy and marketing planning, budgeting, markets investigation, ATL and BTL promo.
- Interests: D&D, boardgames and video games, reading fiction on an industrial scale, politics and debate, cooking and mixology, opera and electronic music.
- Facebook, LinkedIn