Data driven marketing: implementation on real cases

Talk presentation

Additional talk materials

  • Outbound marketing: how we spent $150k and get 0 customers.
  • Inbound marketing: how to gain 15,000 clients with no marketing budget.
  • Paid Ads pros and cons.
  • Building a community around your brand using open data.
Kristina Pototska
RetargetApp [Marketing]
  • Product Manager at RetargetApp
  • She is great when it comes to retargeting and remarketing tips.
  • Successfully launched more than 100 product features for eCommerce websites for past 4 years.
  • The voice of RetargetApp.
  • Performed as a speaker at 100+ events in USA, Europe & Asia.
  • Believes that digital marketing rules and data is the king.
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