Optimization of Retrieval-Augmented Generation (RAG) for eCommerce: Personalized Responses with API Integration and Dynamic Queries [ukr]

Talk presentation

A practical case study exploring how fine-tuning RAG reduces the risk of AI hallucinations and improves response accuracy by combining knowledge from a database with dynamic API requests

Oleksandr Marholin
ConnectiveOne, CTO
  • Over 10 years of experience in IT
  • Launched the AI-based product FaceIdentification.pro, which optimizes online identification processes, facial recognition in databases, KYC, Liveness Detection, and document recognition.
  • At the service IT company Evergreen, contributed to the creation of over 100 projects from concept to implementation.
  • At the Conversational AI platform ConnectiveOne, built the technical team from scratch, implemented agile development practices, and improved SDLC processes.
  • Graduated from the Faculty of Cybernetics at Taras Shevchenko National University of Kyiv, where he also taught. Mentors young developers.
  • Enthusiast of craft beer, runs an Instagram blog as a horse character: @konski_makedonski, supports the Ukrainian Armed Forces
  • LinkedIn, Facebook
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