Topics include: - Which growth challenges will define 2026. - How AI is changing the speed of MVP launches and product experiments — and why speed without strategic focus does not create sustainable growth. - Why CRO and performance marketing alone are no longer enough for scaling. - How to use AI for research, prototyping, product drafts, and faster solution launches.

Vibecoding is one of the most effective tools for a product manager today. It not only enables the use of ready-made services to speed up workflows, but also allows you to build custom tools tailored to specific tasks, taking into account the product context and processes. This reduces unnecessary actions and repetitive manual work. In large teams, it’s about personal efficiency and workflow automation. At the R&D stage, it’s about the ability to independently build an MVP, get initial user feedback, and only then hand the solution over to development. In the talk, Maksym will explain how he uses vibecoding in his work as a product manager — from MVP development to building custom tools.

Description of the talk: - Background. Why we decided to add an assistant to the standard search. - Market Trends: How Agentic Commerce Is Evolving and Why It Matters Now. - Implementation: How we technically built and integrated the AI agent into Prom’s infrastructure. - MVP and experiment results. What the initial tests revealed and how users interacted with the assistant. - Key insights and conclusions. The main takeaways we identified during development and launch. - What's next. Plans for developing AI tools on the marketplace.

If engineers don’t think like product managers, PMs become the bottleneck. In many teams, engineers execute tasks while PMs carry strategy, context, and decisions alone. The result? Slow innovation, low ownership, and “feature factory” delivery. This talk explores we explore how PMs can redesign the system - not just the mindset - to build outcome-driven teams. You’ll learn: • Why feature factories emerge • How PM overload happens • How to push context and decisions down • How to create shared ownership of metrics and impact • Real examples of transforming delivery teams into product teams

- Professional deformation and its consequences. - Market bias and perception — how to find a balance? Let's talk about two important components of any experienced product leader's profile: their expertise, which can become a burden, and the difference in the dynamics of the development of that expertise and the market to which it relates. There will certainly be more questions than answers, but the search for answers will be an interesting adventure for your “homework.”

How does marketing influence the product even before its launch? How can advertising hypotheses reshape UX/UI, and sales funnels become an integral part of the product? The synergy between marketing and product that helps create unicorn businesses and ensures growing ROI.

Why KPIs don’t drive business growth, but OKRs can. How to align marketing, sales, and product around shared goals. Real cases, common implementation mistakes, and practical tips for achieving results.

In this lecture, we will explore the key aspects of developing a B2B direction: from understanding the differences between B2B and B2C, validating potential, to choosing the right growth models, automating processes, and avoiding common mistakes. Based on my experience at Headway and working with international companies, I will share real case studies that will help you build and scale B2B sales more effectively. Lecture agenda: - B2B vs. B2C – key differences, monetization models, and sales approaches. - Validating B2B potential – how to understand if there is a market and demand for the product. - B2B product growth models – PLG/PLS/SLG, partnerships, and other strategies. - Tools and automation – Leadgen, email automation, AI tools for sales. - What (not) to do? – common mistakes and recommendations from real experience. - Q&A – answering questions and analyzing audience cases. Who this lecture is for: - Startup founders looking to develop their B2B direction. - Product managers working on B2B products. - Business developers and salespeople who want to improve their sales processes and strategies.